Mission, Vision & Values

Our Mission

To promote transportation choices that are efficient and sustainable and enhance the Boulder community as a great place

to live, work and play.

Our Vision

To be the #1 partner for Boulder businesses in promoting sustainable transportation choices.

Our Values

  • Environmentalism

    We believe we must take action to improve air quality in Colorado. This means reducing SOV trips and increasing the utilization of other sustainable transportation options available to reduce greenhouse gas emissions.

  • Sustainability

    We believe in creating sustainable, livable communities that rely less on traditional transportation and more on multi-modal infrastructure. This is a fundamental goal to the work we do.

  • Equity

    We believe in creating equitable access to jobs and housing. Transportation costs are prohibitive for many families as they search for new housing or jobs; increasing mobility options allows for more choice and opportunity for everyone in our communities.

  • Collaboration

    We believe in promoting a way of life that helps both businesses and community members. We want to create better recruitment opportunities for Boulder businesses and increase employee retention due to satisfaction.

  • Innovation

    We believe in looking towards the future and using advances in technology to help achieve all of our goals. We will seek out partnerships with organizations who are pushing the limits of what is possible so that we can all have a brighter, more sustainable future.

Scroll to Top